The project is located in a prime location in Sheikh Zayed City on the main axis (El Mehwar Road in an immediate location for a high level of commercial activity. The shopping mall includes an assortment of retail brands, anchor stores, entertainment cinema complex, food and beverage outlets, and cafés. 

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The built-up area of the mall is approximately 70,000 square meters with an underground car park of 35,000 square meters on a land area of 140,000 square meters.